"The Cardi B & Offset Meal," created for McDonalds via agency Golin, produced by Easy Mondays, and directed by LOBOS (the team comprising director/dps Carmelo Varela and Andrew Garcia), is intended for presentation online on and social media. The :56 conversation distinguishes itself from the commercial that aired on the Super Bowl (and is separate from the “Knowing Their Order” portion of the campaign – which the directing duo did not shoot) as a simple, intimate, and organic piece, just a sweet couple talking about their relationship.
SPW Credits
Client: McDonalds
Brand Communications Mgr Natalie Mayen
Agency: Golin
SVP: Jenn Bins
Senior Manager: Nicole Liebowitz
Agency Director: Megan Mohoney
Spot Title: "The Cardi B & Offset Meal" (social media)
Production Company: Easy Mondays
Executive Producer: Asori Soto
Head Of Production: Saskia D'altena
Producer: Gabrielle Durr
Asst. Prod. Supervisor: Ryan Wanat
Co-Director / DP: Carmelo Varela
Co-Director / DP: Andrew Garcia
Sound Mixer: Daniel McCoy
ScreenWork Categories:Commercial
Discipline:Directing
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