"The Cardi B & Offset Meal," created for McDonalds via agency Golin, produced by Easy Mondays, and directed by LOBOS (the team comprising director/dps Carmelo Varela and Andrew Garcia), is intended for presentation online on and social media. The :56 conversation distinguishes itself from the commercial that aired on the Super Bowl (and is separate from the “Knowing Their Order” portion of the campaign – which the directing duo did not shoot) as a simple, intimate, and organic piece, just a sweet couple talking about their relationship.
SPW CreditsClient: McDonalds
Brand Communications Mgr Natalie Mayen
Agency: Golin
SVP: Jenn Bins
Senior Manager: Nicole Liebowitz
Agency Director: Megan Mohoney
Spot Title: "The Cardi B & Offset Meal" (social media)
Production Company: Easy Mondays
Executive Producer: Asori Soto
Head Of Production: Saskia D'altena
Producer: Gabrielle Durr
Asst. Prod. Supervisor: Ryan Wanat
Co-Director / DP: Carmelo Varela
Co-Director / DP: Andrew Garcia
Sound Mixer: Daniel McCoy
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More