McDonald’s introduces a “better” Chicken McNugget in a magical new television spot directed by STORY’s Blair Hayes for Leo Burnett. Debuting during this month’s Olympics coverage, the 60 second spot presents an intergenerational love story told in split screen.
SPW CreditsClient: McDonald’s.
Joel Yashinsky, Vice President/U.S. Marketing; Julie Wenger, Senior Director/U.S. Marketing; Michael Joiner, Manager/U.S. Marketing.
Agency: Leo Burnett, Chicago.
John Hansa, EVP, Creative Director; Rob Calabro, Creative Director/Copywriter; Ben Steward, Creative Director/Art Director; Denis Giroux, Senior VP/Executive Producer; Beth Dolnick, Senior Producer; Josh Raper, Senior VP/Account Director, Amber Stanze, Account Director; Richard Henderson, Account Supervisor.
Production: STORY.
Blair Hayes, Director/Director of Photography; Mark Androw and Cliff Grant, Executive Producers; Mary Langenfeld, Head of Production; Marsie Wallach, Producer.
Edit: Cutters.
Megan Dahlman, Executive Producer; Wendy Umanzor, Producer; Jacob Kuehl, Editor; Neal Cohen, Producer.
Music: Cyndi Lauper's Time After Time, performed by Samuel Beam, singer known as Iron and Wine
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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