Escape Velocity Content Director Corbin Richardson recently chronicled the art and science behind engineering the latest model Mazda for agency Garage Team Mazda. The two-minute “passion piece” was part of a larger campaign directed by Richardson for the automaker.
SPW CreditsClient: Mazda
Eric Watson, Director, Marketing Operations; Chris Hill, Manager, Brand Communications
Agency: Garage Team Mazda
Erich Funke, Chief Creative Officer; Sandra Luciano, SVP, Creative Director; Kurt Brushwyler, Senior Art Director; Joey Landis, Art Director; Jeff Perino, Senior Producer
Production Company: Exscape Velocity Content
Corbin Richardson, Director; Alec Eskander, Executive Producer; Greg Epstein, Production Manager
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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