2C Goes for Knock-Out Punch in Promos for Mayweather vs. Pacquiao Fight. Tapped to create/deliver the promos for boxing's enormous Mayweather-Pacquiao showdown, 2C needed to devise a shooting plan that would give this goliath event the cinematic grandeur and scale it deserves.
To create an epic "stand-off" without literally taking the fighters to the desert, 2C utilized the motion capture robot MILO to create camera moves enabling them to shoot each boxer separately over green, followed by the background plates in the desert, with all elements lining up precisely in post. The technology also enabled more complex camera movements, which created a very believable parallax when the separate plates were married together. Orbiting the camera around the boxers created a sense of grandeur and heightened the believability of them actually being there, as the sweeping panorama shifted behind them. The results are shots that convey the suspense and sheer scale of Mayweather and Pacquiao coming face to face at this stylized crossroads.
SPW CreditsHBO Sports
Creative Director – David Roofthooft
Senior Writer/Producer/Director – Noah Lerner
VP, HBO PPV – Tammy Ross
Showtime Sports
Vice President, Creative Director – Earl Fash
Creative Director – Jason Bowers
Writer/Producer – Derek Barbanti
2C
Chief Creative Officer – Chris Sloan
Director/Creative Director – Brian Eloe
VFX Supervisor/Design Director – Luis Martinez
Visual Effects Artist/Colorist – Dmitri Zavyazkin
Preditor – Claudia Castaneda
Collaborators
DP – Thomas Camarda
Line Producer – Chris Stoerchle
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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