The Shipyardย has partnered with renowned actor, podcaster, and producer Paul Scheer to spearhead an improvisational campaign for Marzetti’s new line of healthy salad dressings, aptly namedย Simply.
The campaign, titled “Itย Simplyย Sells Itself,” showcasesย Simply’s 11 exciting new flavors, each boasting on 50 calories and 2grams of sugar or less per serving.ย Through clever humor, comedic timing and a touch of unexpected awkwardness, the ads highlight the brand’s commitment to simplicity and deliciousness.
Credits
Credits:
Brand: T. Marzetti
President โ Carl Stealey, VP of Marketing, Dips/Dressings - Jon Zimmer, Brand Manager - Katie Waters, Assistant Brand Manager โ Anna Noll, Assistant Brand Manager โ Haley Webster
Agency: The Shipyard
Creative Team: Chief Creative Officer - David Sonderman, Executive Creative Director - Mark Hillman, VP Production โ Liz Ross, Senior Producer - Jackie Robles, ACD/Art Director - Lauren Wetula, ACD/Copywriter - Lauren Larsen, Digital Exec Producer โ Kyle Vicioso | Account Team: Group Account Director - David Hogrefe, Account Director - Katie Schoessel, Account Manager โ Laura Hammerstein | Strategy/Media Team: Executive Strategist - Sarah Rivera, Media Director - Megan Isler, Media Planner - Lauren Golda
Production Company - RYB
Director - Paul Scheer, Director of Photography โ Elias Talbot, Production Company Producer - EP,Jenn Mickelson // LP, Jeremy Nachbar, Production Design - Central Campus, Central Scenic // Heather Glass-Oaks
Studio โ Central Campus
Photography - Ryan Benyi
Editorial Company - FitFinish
Editor/VFX - Mike Goubeaux
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