The Shipyard has partnered with renowned actor, podcaster, and producer Paul Scheer to spearhead an improvisational campaign for Marzetti’s new line of healthy salad dressings, aptly named Simply.
The campaign, titled “It Simply Sells Itself,” showcases Simply’s 11 exciting new flavors, each boasting on 50 calories and 2grams of sugar or less per serving. Through clever humor, comedic timing and a touch of unexpected awkwardness, the ads highlight the brand’s commitment to simplicity and deliciousness.
Credits
Credits:
Brand: T. Marzetti
President – Carl Stealey, VP of Marketing, Dips/Dressings - Jon Zimmer, Brand Manager - Katie Waters, Assistant Brand Manager – Anna Noll, Assistant Brand Manager – Haley Webster
Agency: The Shipyard
Creative Team: Chief Creative Officer - David Sonderman, Executive Creative Director - Mark Hillman, VP Production – Liz Ross, Senior Producer - Jackie Robles, ACD/Art Director - Lauren Wetula, ACD/Copywriter - Lauren Larsen, Digital Exec Producer – Kyle Vicioso | Account Team: Group Account Director - David Hogrefe, Account Director - Katie Schoessel, Account Manager – Laura Hammerstein | Strategy/Media Team: Executive Strategist - Sarah Rivera, Media Director - Megan Isler, Media Planner - Lauren Golda
Production Company - RYB
Director - Paul Scheer, Director of Photography – Elias Talbot, Production Company Producer - EP,Jenn Mickelson // LP, Jeremy Nachbar, Production Design - Central Campus, Central Scenic // Heather Glass-Oaks
Studio – Central Campus
Photography - Ryan Benyi
Editorial Company - FitFinish
Editor/VFX - Mike Goubeaux
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
