The Shipyard has partnered with renowned actor, podcaster, and producer Paul Scheer to spearhead an improvisational campaign for Marzetti’s new line of healthy salad dressings, aptly named Simply.
The campaign, titled “It Simply Sells Itself,” showcases Simply’s 11 exciting new flavors, each boasting on 50 calories and 2grams of sugar or less per serving. Through clever humor, comedic timing and a touch of unexpected awkwardness, the ads highlight the brand’s commitment to simplicity and deliciousness.
CreditsCredits: Brand: T. Marzetti President – Carl Stealey, VP of Marketing, Dips/Dressings - Jon Zimmer, Brand Manager - Katie Waters, Assistant Brand Manager – Anna Noll, Assistant Brand Manager – Haley Webster Agency: The Shipyard Creative Team: Chief Creative Officer - David Sonderman, Executive Creative Director - Mark Hillman, VP Production – Liz Ross, Senior Producer - Jackie Robles, ACD/Art Director - Lauren Wetula, ACD/Copywriter - Lauren Larsen, Digital Exec Producer – Kyle Vicioso | Account Team: Group Account Director - David Hogrefe, Account Director - Katie Schoessel, Account Manager – Laura Hammerstein | Strategy/Media Team: Executive Strategist - Sarah Rivera, Media Director - Megan Isler, Media Planner - Lauren Golda Production Company - RYB Director - Paul Scheer, Director of Photography – Elias Talbot, Production Company Producer - EP,Jenn Mickelson // LP, Jeremy Nachbar, Production Design - Central Campus, Central Scenic // Heather Glass-Oaks Studio – Central Campus Photography - Ryan Benyi Editorial Company - FitFinish Editor/VFX - Mike Goubeaux
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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