Marvel Studios asked the team at Perception to help create a dynamic main on end title sequence for their newest series on Disney+, Ms. Marvel.
The Perception team filmed this entire sequence in Jersey City, New Jersey, paying homage to Kamala Khan’s character, her background, and the culture and energy of Jersey City. They also designed each of the bright, colorful murals shown throughout this sequence. This sequence represents Jersey City from Kamala’s point of view while also celebrating the comic books and their artwork that this series is based on.
The concept for this sequence was developed and executed by Vivian Amaro, Perception Designer/Animator and Jersey City resident. She led the Perception team in filming this sequence around her home town of Jersey City. Amaro also led the creative team in designing each mural and piece of artwork seen throughout the sequence.
To prepare for this sequence, Amaro walked around her neighborhood to take videos and photographs of areas of interest. She recorded buildings, street signs and intersections that were easily distinguishable as being part of Jersey City. Since New York City has been a focal point location throughout the Marvel Cinematic Universe, Amaro wanted this sequence to be completely recognizable as Jersey City.
After her initial research shoots, Amaro and the team at Perception decided to travel to Jersey City to film the area in a live action shoot for the sequence. The team filmed two days on location, visiting spots that Amaro travels to regularly in her day to day life and areas she passes through on her way to the Perception studio.
SPW CreditsTitle Sequence, End Credits Filmed & Designed by Perception. Co-Founders: Danny Gonzalez, Jeremy Lasky, Head of Operations: Erin Kelley, Head of Production: Eric Daly, Junior Producer: Jamie Young, Chief Creative: John LePore, Creative Supervisor: Doug Appleton, Art Supervisor: Seiji Anderson, Cinematographer: Mikko Timonen, Editor: Stacy Auckland, Artists: Vivian Amaro, Nocky Dinh, Sarah Anne Gibson, Greg Herman, Steve Savalle
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
[video width="3840" height="1608"... Read More