“Great Moments Come in Small Batches” contends that a moment of Zen could make the difference between having a killer set or going down in flames. “Comedians begin life as a tiny jumble of neuroses and over time evolve into an enormous jumble,” said Hersh Rephun, Director of Consumer Entertainment at YES, BRAND and co-writer of the spot with Justo Diaz. “But the universal message is that sometimes you have to take a deep breath – and a sip of small batch whiskey – and let the moment create itself.” The video was created for Manatawny Still Works via YES, BRAND, produced by Tomahawk Pictures and directed by Paul Mooney.
SPW Credits
Client: Manatawny Still Works
Sr VP Sales + Marketing: Randy McKinley
Launch Date: February 29, 2016 (online)
Created via: YES, BRAND
Creative Director: Hersh Rephun
Copywriters: Hersh Rephun, Justo Diaz
Copywriters: Hersh Rephun, Justo Diaz
Production Company: Tomahawk Pictures
Executive Producer: Tom Mooney
Producer: Jason LeMaster
Director: Paul Mooney
Director of Photography: Zachary Halberd
DIT: Jose Santamaria
Assistant Camera: Peter De Jesus
Gaffer: Jesus Sanchez
Location Sound Recordist: Daniel Guy
Production Assistant: Chris Walker
Hair/Make-Up: Rie Ogura
Editorial/Sound: Tomahawk Pictures
Picture Editor: Peter De Jesus
Picture Editor: David Hines
Sound Editor: Daniel Guy
Comic: Hersh Rephun
Comic Heard in Background: Danny Cohen
Comic Heard in Background: Danny Cohen
Location: Sweet Science, Brooklyn NY
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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