“Great Moments Come in Small Batches” contends that a moment of Zen could make the difference between having a killer set or going down in flames. “Comedians begin life as a tiny jumble of neuroses and over time evolve into an enormous jumble,” said Hersh Rephun, Director of Consumer Entertainment at YES, BRAND and co-writer of the spot with Justo Diaz. “But the universal message is that sometimes you have to take a deep breath – and a sip of small batch whiskey – and let the moment create itself.” The video was created for Manatawny Still Works via YES, BRAND, produced by Tomahawk Pictures and directed by Paul Mooney.
SPW CreditsCopywriters: Hersh Rephun, Justo Diaz
Comic Heard in Background: Danny Cohen
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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