“Great Moments Come in Small Batches” contends that a moment of Zen could make the difference between having a killer set or going down in flames. “Comedians begin life as a tiny jumble of neuroses and over time evolve into an enormous jumble,” said Hersh Rephun, Director of Consumer Entertainment at YES, BRAND and co-writer of the spot with Justo Diaz. “But the universal message is that sometimes you have to take a deep breath – and a sip of small batch whiskey – and let the moment create itself.” The video was created for Manatawny Still Works via YES, BRAND, produced by Tomahawk Pictures and directed by Paul Mooney.
SPW CreditsCopywriters: Hersh Rephun, Justo Diaz
Comic Heard in Background: Danny Cohen
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