Still haven't bounced back? Neither have we! Baby's Got Back but Mama's Got Bump! Not just for #loveyourbodyday (October 18) but everyday! “Mama’s Got Bump,” from Moms You'd Like to Friend (MYLF), hit the ground running, amassing 3.9 million views on Facebook alone as of October 23, 2017. Directed by Cat Deakins and Masha Sapron, written by Sapron, shot by Deakins, and cut by Daniel Luna of bicoastal Union Editorial, the video celebrates postpartum bodies as it parodies Sir Mix-A-Lot’s “Baby Got Back” (with vocal by Quin Walters).
SPW CreditsOrganization: Moms You'd Like to Friend (MYLF)
Title: “Mama’s Got Bump”
Directors: Cat Deakins and Masha Sapron
DP: Cat Deakins
Writer: Masha Sapron
Editorial Company: Union
Editor: Daniel Luna
Producer: Samantha Machado
Vocals: Quin Walters
Music Producer: Rendra Zawawi
Music Editor: Mark Wlodarkiewicz
Additional Music: Mac Quayle
Choreographer/Performer: Kristi Wirz
Bellydance Choreography: Melanie Kareem
Make up and Hair: April Hutchinson, Heba Darwish, Rhea Pereria, Celeste Phillips
Production Supervisor: Valerie Sapron
Production Coordinator: Elena Schuber
Production Consultant: Larissa Hahn
Additional Thanks/Credits:
Maggie Grove – Performer
Kelly Pendygraft- Performer
Shilo Knaevelsrud – Veronica’s Secret/CosMOMpolitan
Priscilla Luna- Producer/Dancer
Veronica Mitri – Dancer
Mia Anelli - Dancer
Megan Duvarney Forbes – Dancer
Sarah Yovovich - Acro Yogi/Dancer
Zoe Taylor-Crane – Dancer
Kids: Lex Wlodarkiewicz, Aria Walters, Vivien Quayle, Paxton Wirz, Harlon Leger, Everst Anelli, Jenson Forbes, Thaddeus (TJ) Mitri, Nico Yovovich, Brian Gibson and Yoga Desa Stephanie Richards, Andrea Shreeman, Sophie and Stefan Lysenko, Anthea Christensen, Delrissa Machain, Soraya Selene, Robyn Lawley, Weyni Mengesha
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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