Creative studio Makiné debuts a new brand manifesto celebrating its heritage of visual storytelling for ad agencies, brands, and entertainment clients spanning nearly two decades. The film takes viewers inside the mind’s eye of Makiné through a series of colorful animations. Each scene – and the objects within – express the cultural touchstones that have shaped Makiné’s reputation as a premier creative partner to such clients as Coca-Cola, Disney, Toyota, T-Mobile, J-Lo, and Oprah, to name just a handful. The visual language of the film is based on the anthemic statements of the company’s new manifesto. Among them, Makiné’s mission to create content that is fresh, “sticky,” and universally appealing; a creative philosophy that emphasizes strategy before design – and the value of art above everything, but the deadline. As a 100% minority and woman-owned company, the film also brings Makiné’s multicultural roots into focus in an age where brands must increasingly create content with cultural empathy and relevancy. “We have an accent, but our ideas don't,” says the voiceover as Makiné highlights that its superpower is bringing global flavor to each project.
Concepted and created by Makiné
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More