Award-winning creative studio Spillt was recently enlisted by HBO Max and Campfire Studios to produce the main titles for โLow Country: The Murdaugh Dynasty.โ This chilling, three-part docuseries chronicles the legacy of the Murdaugh family, whose century-long, powerful influence over the legal system in South Carolinaโs Lowcountry unravels amid accusations of fraud, deception, and murder.
Collaborating with Campfire Studios, Spillt needed to strike a powerful enough tone to lure viewers into the story, getting them to ask the right questions and keeping them guessing without relying on key plot elements. Thematically, this tone had to combine an authentic southern local with the ideas of rotting decay and generational wealth.
In addition to the seriesโ 30-second main titles, Spillt produced more than 100 pieces of custom in-show editorial content for โLow Country: The Murdaugh Dynasty.โ
SPW Credits
Campfire Studios
Directors: Mor Loushy, Daniel Sivan
Executive Producers: Ross M. Dinerstein, Mor Loushy, Daniel Sivan
Co-Executive Producers: Brendan Daw, Rebecca Evans, Ross Girard
Producers: Brooke Brunson, Kaitlin Del Campo
Directors of Photography: Peter Hutchens, Jeff Hutchens
Editors: Gary Pollak, Erin Perri, Eileen Kennedy, Alex Durham ACE
Music: Antonio Pinto, Eduardo Aram
Spillt
Executive Producer: Kate Swift
Producer: Katie Mariani
Executive Creative Director: Ed Rhine
Senior Creative Director: Ryan Summers
Senior Creative Director: Brian Eloe
Editorial & Color: Adam Schmisek
Design & Animation: David Rickles, Hollee Winans, Jason Oberg, Adam Schmisek, Samantha Mireles, Harrison Vincent, Jordan Bergren
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ
Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More