Award-winning creative studio Spillt was recently enlisted by HBO Max and Campfire Studios to produce the main titles for “Low Country: The Murdaugh Dynasty.” This chilling, three-part docuseries chronicles the legacy of the Murdaugh family, whose century-long, powerful influence over the legal system in South Carolina’s Lowcountry unravels amid accusations of fraud, deception, and murder.
Collaborating with Campfire Studios, Spillt needed to strike a powerful enough tone to lure viewers into the story, getting them to ask the right questions and keeping them guessing without relying on key plot elements. Thematically, this tone had to combine an authentic southern local with the ideas of rotting decay and generational wealth.
In addition to the series’ 30-second main titles, Spillt produced more than 100 pieces of custom in-show editorial content for “Low Country: The Murdaugh Dynasty.”
SPW CreditsCampfire Studios Directors: Mor Loushy, Daniel Sivan Executive Producers: Ross M. Dinerstein, Mor Loushy, Daniel Sivan Co-Executive Producers: Brendan Daw, Rebecca Evans, Ross Girard Producers: Brooke Brunson, Kaitlin Del Campo Directors of Photography: Peter Hutchens, Jeff Hutchens Editors: Gary Pollak, Erin Perri, Eileen Kennedy, Alex Durham ACE Music: Antonio Pinto, Eduardo Aram Spillt Executive Producer: Kate Swift Producer: Katie Mariani Executive Creative Director: Ed Rhine Senior Creative Director: Ryan Summers Senior Creative Director: Brian Eloe Editorial & Color: Adam Schmisek Design & Animation: David Rickles, Hollee Winans, Jason Oberg, Adam Schmisek, Samantha Mireles, Harrison Vincent, Jordan Bergren
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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