Behind-the-scenes of Made To Melt You.
Made to Melt You: From the discerning Master Chocolatier creating Lindt’s LINDOR truffles, to the moment of enjoyment that has time stand still, Lindt’s latest campaign captures what we crave – irresistibly smooth chocolate that “puts the world on pause.” Hostage Films provided production for this new spot directed by Ruben Latre for agency GREY.
Watch the the finished work here.
SPW CreditsClient: LINDT
Creative Agency: GREY NY
Executive Creative Director: Caitlin Ewing
Executive Art Director: Denise O’Bleness
Production Agency: Townhouse
VP, Executive Integrated Producer: Rondell Wescott
Associate Integrated Producer: Lauren Wood
Production: HOSTAGE FILMS
Director: Ruben Latre
Executive Producer: Melissa Beth
Producer: John Gomez
Cinematographer: Mate Toth Widamon
Studio: MovieChrome
SFX: Andrea Bonomi / Patrizio Todisco / Franco Aroni
Post: WAX
Editor: Alvaro Del Val
Assistant Editor: Steve Canavan
Head of Production: Evan Kerwood
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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