Douglas Sloan, Director/Founder of iContent, the New York-based based production company for films, TV commercials and branded online content, directed Macy's American Icons campaign. The thirty-second TV and long-form film for Macy's represents the retailers first foray into user-generated content.
SPW Credits
Project: American Icons campaign; Client: Macy’s; Production Company: Icontent, New York, Director: Douglas Sloan, Executive Producer: Tania Sethi; Editorial: Homestead Edit, New York; Editor: Charly Bender; Music House: Rumble, Minneapolis
ScreenWork Categories:Commercial
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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