Dietrich, represented in the United States by A Common Thread, directed five spots featuring real-life citizens of Tromsø, Norway’s northern-most town, which experiences a “polar night” of no sunlight lasting three months each winter. Lunative hoodies, sweaters and jackets, which feature electroluminescent strips, make the prospect of facing that long, dark winter a bit brighter.
SPW Credits
CLIENT: Lunative
TITLE: Tromsø Enlightened
AGENCY: Grey, Berlin. Oliver Handlos, executive creative director.
PRODUCTION: Wanda. Peter Dietrich, director; Michael Multhoff, director of photography, Mandy Kothe, executive producer.
POST: Harvest Digital Agriculture. Marko Strihic, editor; Swen Linde, colorist; Axel Schmidt, 2D artist.
MUSIC: MOKOH Music / Nine O’clock Music. Stephan Moritz, composer/sound designer.
Harvest Digital Agriculture. Torben Brüggemann, sound designer.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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