Hands and feet are the industrious and artful starring characters in the new campaign for Gold Bond edited by Lucky Post’s Sai Selvarajan for agency 31,000 FT. Shot with loving attention to detail by Theresa Wingert, the spots feature interwoven vignettes that present the impassioned intensity to which we subject our bodies, and what we can do to help them in return. Each spot presents a compelling narrative about emotional and physical nature of touch and movement.
SPW Credits
Agency: 31,000 FT
CEO: Carter Keith
Creative Director/Copywriter: Kristina Blake
Creative Director/Art Director: Dean Hlavinka
Producer: Jeanne Dooley
Production Company: FIONA
Director: Theresa WIngert
EP: Alex Carone
Editorial Company: Lucky Post
Editor: Sai Selvarajan
ScreenWork Categories:Commercial
Discipline:Film Editing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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