For Valentine’s Day, Marla Aaron Jewelry is delivering a timeless message about love with a little help from Shakespeare, Brooklyn-based creative agency Something Different and some of the cutest kids you’ve ever seen. Love Is Everything, the brand’s new short film, features kids ranging in age from three to 13 reciting the words of Shakespeare’s Sonnet 130, My Mistress’s Eyes Are Nothing Like the Sun. The piece was created to celebrate Valentine’s Day and mark the installation of a Marla Aaron Jewelry vending machine at MZ Wallace’s flagship store in New York’s Soho neighborhood. The film will play on the vending machine and will also be featured on Marla Aaron’s website.
Something Different | Tommy Henvey – Chief Creative & Director, Patti McConnell – Managing Partner/Executive Producer, Richard Ryan – Creative Director/Writer, Garrett Crabb – Special Ops/Production, Meghan Linehan – Director of Accounts
Production Company: Platform Content team | Casting Director – Stacy Gallo
Editorial Company: Crew Cuts Post Production | Craig Rohrer – Editor, Nancy Shames – Executive Producer
Music Company: JSM Music | Joel Simon – Founder
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More