Directed by Luis Gerard, this spot for Lotto 649 (created via FCB/Toronto) conveys the many ways “Joy” can be experienced. Within each vignette, the filmmaker captures whole lives and a salient narrative.
SPW Credits
Client: Lotto 649
Title: “Joy”
Agency: FCB, Toronto
Creative Director: Nancy Crimi-Lamanna
Production Company: Holiday Films
Director: Luis Gerard
DOP: Vinit Borrison
Executive Producer: Derek Sewell
Producer: Kelly King
Editorial: Saints
Editor: Mark Paiva
Camera: Alexa Mini
Lenses: Cooke Anamorphics
Telecine: Alter Ego
Colorist: Wade Odlum
VFX: Fort York VFX
Sound Mix: Silent Joe
Location: Toronto, Canada
ScreenWork Categories:Commercial
Discipline:Directing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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