If there were an award for putting Oscar-winners at ease, VANDAL director and photographer Patrick Hoelck would need another mantle. He recently directed a series of spots for L'Oréal via McCann NY, featuring Hellen Mirren and Viola Davis. Hoelck also shot the photos for them on set which are being used in the brand’s latest Age Perfect Campaign, for which Davis is a spokesperson.
SPW Credits
L’OREAL PARIS – WOMEN OF WORTH | Spots Title(s): WOMEN OF WORTH | Agency/Location: McCann NY | VP Creative Director: Sue Whelan, VP Creative Director: Rachel Liebson, Agency Producer: Charlie Reed, SVP Executive Producer: Debbie Dunlap, SVP group Account Director : Lu Midori, Art Director: Sean Costello | Production Company/Location: VANDAL / LA | Director: Patrick Hoelck, DP: Pieter Vermeer, EP(s): Heather Heller, Producer: Kevin McMahon, Production Manager: Alex Czajkowski, Coordinator: Niko Toubia | Editorial Company/Location: Good Company NYC
ScreenWork Categories:Commercial
Discipline:Directing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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