World Famous recently produced "Looking Forward," the first spot in Volvo's new "Wonder of Summer" ad campaign. Written and directed by Jesse Harris, :30 and :60 versions of the spot are airing now across the U.S. Harris and Volvo have a strong collaborative history. Harris launched the Seattle-based National Film Festival for Talented Youth (NFFTY) in 2007 as an up-and-coming film and commercial director. Volvo has been a leading sponsor of NFFTY since its inception, working closely with Harris each year to create a custom spot to screen at the festival. This year's festival spot, "Looking Forward," promotes the new Volvo V60 sportswagon and captures the brand's comfortable nostalgia, resonating with millennials and adults who fondly remember sitting in the reverse third row of a Volvo wagon.
SPW Credits
Production Company: World Famous
Director: Jesse Harris, Writer: Jesse Harris, Executive Producer: Megan Ball, Head of Production: Nick Hegge, Producer: Kyle Seago, Editor: Nick Pezzillo, Director of Photography: TJ Williams Jr., Color: Lightpress, Sound Mix: Clatter&Din
A co-production of NFFTY
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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