From the vast moonlit agave fields in Mexico, to aged PX wine barrels from Spain, “Build A Bigger Table” evokes the authentic brand heritage and legacy of Lobos 1707 Tequila and Mezcal. Journeying from barrel to table, the anthem film aesthetically juxtaposes the origin of tequila with the assembly of the Lobos 1707 team. The creative showcases vignettes of Osorio and CEO Dia Simms. Each individual’s contribution to the liquid is weaved together alongside the jimadors, bartenders, creative agency and production crew who are integral to the development of the brand and story.
SPW Credits
Agency: Young Hero Co-Founder & Managing Partner: Zoë Bunyard, Co-Founder & Executive Creative Director: Nick Panayotopoulos, Co-Founder & President: Roberto Max Salas, Business Director: Kelly Donahue, Executive Producer: Arthur Micah Ross II, Strategy Director: Katya Kotlyar, Strategy Director: Chris Buford, Creative Director (Copy): Isabella Hiew, Art Director: Ed Lim, Project Manager: Emmanuel Perez
Production: LANDIA Director: Ariel Danziger, Exec. Producer: Juan Taylor, Cinematographer: Jeremy Snell
Landia Mexico City: Exec. Prod. MX: Thomas Amoedo, Exec. Producer MX: Gaston Magnani, Producer: Veronica Guillén, Prod designer: Jeffrey Perez, AD: Milena Gil,
Vendetta Entertainment: Producer: Joan Pla, Producer: Nelly Castillo, Production Designer: Sean Costello, Wardrobe: Mariana Guerrero
Post-Production: Uppercut Editor: Paul La Calandra, Assistant Editor: Nick Ljubicich, Producer: Nicholas Markus, EP: Julia Williams, Flame Artist: John Geehreng
Audio: Wave Studios Sound Designer/Mixer: Chris Afzal, Sound Designer/Mixer: Aaron Reynolds, Executive Producer: Vicky Ferraro
Music / Music Supervision: SixtyFour Music Managing Director: Rebecca Grierson, Assistant Producer: Warren Wolfe, Anthem Composition: Matt Nicholson + Shin Suzuma, Liquid Stories (Mezcal / Reposado) Music: James Wilson
Color: The Mill Colorist: Damien Van Der Cruyssen, Executive Producer: Rochelle Brown, Producer: Megan Rumph, Production Coordinator: Lucy Gatanis, Color Assistants: Andrew Ceen, David Franzo, Aaliyah Lambert, Stephanie Park
ScreenWork Categories:Commercial
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
MySHOOT Profiles
Add A Comment