From the vast moonlit agave fields in Mexico, to aged PX wine barrels from Spain, “Build A Bigger Table” evokes the authentic brand heritage and legacy of Lobos 1707 Tequila and Mezcal. Journeying from barrel to table, the anthem film aesthetically juxtaposes the origin of tequila with the assembly of the Lobos 1707 team. The creative showcases vignettes of Osorio and CEO Dia Simms. Each individual’s contribution to the liquid is weaved together alongside the jimadors, bartenders, creative agency and production crew who are integral to the development of the brand and story.
SPW Credits
Agency: Young Hero Co-Founder & Managing Partner: Zoë Bunyard, Co-Founder & Executive Creative Director: Nick Panayotopoulos, Co-Founder & President: Roberto Max Salas, Business Director: Kelly Donahue, Executive Producer: Arthur Micah Ross II, Strategy Director: Katya Kotlyar, Strategy Director: Chris Buford, Creative Director (Copy): Isabella Hiew, Art Director: Ed Lim, Project Manager: Emmanuel Perez
Production: LANDIA Director: Ariel Danziger, Exec. Producer: Juan Taylor, Cinematographer: Jeremy Snell
Landia Mexico City: Exec. Prod. MX: Thomas Amoedo, Exec. Producer MX: Gaston Magnani, Producer: Veronica Guillén, Prod designer: Jeffrey Perez, AD: Milena Gil,
Vendetta Entertainment: Producer: Joan Pla, Producer: Nelly Castillo, Production Designer: Sean Costello, Wardrobe: Mariana Guerrero
Post-Production: Uppercut Editor: Paul La Calandra, Assistant Editor: Nick Ljubicich, Producer: Nicholas Markus, EP: Julia Williams, Flame Artist: John Geehreng
Audio: Wave Studios Sound Designer/Mixer: Chris Afzal, Sound Designer/Mixer: Aaron Reynolds, Executive Producer: Vicky Ferraro
Music / Music Supervision: SixtyFour Music Managing Director: Rebecca Grierson, Assistant Producer: Warren Wolfe, Anthem Composition: Matt Nicholson + Shin Suzuma, Liquid Stories (Mezcal / Reposado) Music: James Wilson
Color: The Mill Colorist: Damien Van Der Cruyssen, Executive Producer: Rochelle Brown, Producer: Megan Rumph, Production Coordinator: Lucy Gatanis, Color Assistants: Andrew Ceen, David Franzo, Aaliyah Lambert, Stephanie Park
ScreenWork Categories:Commercial
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
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"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
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