The new 360° video for Lipton's "Enticing Chai" tea takes you inside the cup. The 360° "experience", helping to launch the new product, was a collaboration between Carrot Creative (the Vice digital agency), The Colony VR and Afterparty VFX.
Client: Lipton
Agency: Carrot Creative
Creative Director: Harun Zankel, Senior Art Director: Chris Fidler, Senior Copywriter: Jessica Lee, Senior Strategist: Berles Desire, Associate Strategist: Sean Aaron, Illustrator: Claire Cianca, Junior Designer: Dustin Dahlman, Senior Producer: Chris Stoddard, Associate Producer: Talia Nutting, Account Director: Katie Hepler, Senior Account Executive: Chiara Bianchini
Production company: The Colony VR
Producer: Micah Ross, Creative Directors: Andreas Berner, David Gaddie, Director of Photography: Andrew Pulaski, Previz: Rolo Ledesma
VFX: Afterparty
VFX Supervisor / CG Lead: Elias Saliba, Compositors: Artur Elson, Patrick O'Keeffe, Ari Reisner, Hyunsu Kayla Yang, 3D Modeling: Zachary Saltzman, Simulation: Marcelo Cermak, Animation and FX: Santosh Sailesh, Mark reynolds, Lighting and Rendering: Kevin Lu, Wisnu Hanapie, Color Grade: Jordan Lister, 2D Designer: Jordan Lister, Will Pittas
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More