The new 360° video for Lipton's "Enticing Chai" tea takes you inside the cup. The 360° "experience", helping to launch the new product, was a collaboration between Carrot Creative (the Vice digital agency), The Colony VR and Afterparty VFX.
SPW CreditsClient: Lipton
Agency: Carrot Creative
Creative Director: Harun Zankel, Senior Art Director: Chris Fidler, Senior Copywriter: Jessica Lee, Senior Strategist: Berles Desire, Associate Strategist: Sean Aaron, Illustrator: Claire Cianca, Junior Designer: Dustin Dahlman, Senior Producer: Chris Stoddard, Associate Producer: Talia Nutting, Account Director: Katie Hepler, Senior Account Executive: Chiara Bianchini
Production company: The Colony VR
Producer: Micah Ross, Creative Directors: Andreas Berner, David Gaddie, Director of Photography: Andrew Pulaski, Previz: Rolo Ledesma
VFX: Afterparty
VFX Supervisor / CG Lead: Elias Saliba, Compositors: Artur Elson, Patrick O'Keeffe, Ari Reisner, Hyunsu Kayla Yang, 3D Modeling: Zachary Saltzman, Simulation: Marcelo Cermak, Animation and FX: Santosh Sailesh, Mark reynolds, Lighting and Rendering: Kevin Lu, Wisnu Hanapie, Color Grade: Jordan Lister, 2D Designer: Jordan Lister, Will Pittas
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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