Disney Theatrical Productions has partnered with ArtClass’ Jamaal Parham and Bashan Aquart, also known as the Brooklyn-based directing duo, ‘Jams x Bash,’ to collaborate on a branded short film, "Generations," the first of its kind for a Broadway production in celebration of The Lion King’s historic 25th Anniversary on Broadway. The emotional spot commemorates the production’s legacy, forged over a quarter-century: connecting generations, bringing them together over a common love and enchantment of the visuals, the music, and the story of The Lion King. The commercial celebrates the spell cast by the show as it takes us on a time jump, intercutting from 1997 to present day, showcasing the longevity of the production and the bonds it has forged within untold millions of families. At the same time, the film celebrates Broadway and the impact of live performance on audiences, particularly New Yorkers. Shot entirely on location in NYC and featuring the current cast of the show, the film acts as a celebration of the triumphant return of visual storytelling and the arts as a whole.
SPW CreditsClient: Disney Theatrical Productions Directors: Jams x Bash Managing Partner, ArtClass: Geno Imbriale EP/Managing Director: Rebecca Niles EP/Managing Director: Corwin Carroll Executive Creative Director: Chris Eckardt DP: Michael Townley Editor: Tyrone Rhabb Production & Post Studio: ArtClass
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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