Made to Melt You: From the discerning Master Chocolatier creating Lindt’s LINDOR truffles, to the moment of enjoyment that has time stand still, Lindt’s latest campaign captures what we crave – irresistibly smooth chocolate that “puts the world on pause.” Hostage Films provided production for this new spot directed by Ruben Latre for agency GREY.
To bring the mouth-watering spot to life, Hostage Films partnered with the Milan-based SFX team at Moviechrome, working side-by-side to capture the art of chocolate and the transportive moment made possible by iconic chocolate-maker, Lindt.
“Ruben Latre is a cinematic master,” says SFX Artist Andrea Bonomi. “Every collaboration with him is a great chance to make something beautiful.” Based in the US but with experience working world-wide, Hostage Films recently expanded its representation to include UK-based Agent Elson, and China based D-AGENT.
To discover more about Ruben Latre and Hostage Films, please visit www.hostagefilms.com
SPW CreditsClient: LINDT
Creative Agency: GREY NY
Executive Creative Director: Caitlin Ewing
Executive Art Director: Denise O’Bleness
Production Agency: Townhouse
VP, Executive Integrated Producer: Rondell Wescott
Associate Integrated Producer: Lauren Wood
Production: HOSTAGE FILMS
Director: Ruben Latre
Executive Producer: Melissa Beth
Producer: John Gomez
Cinematographer: Mate Toth Widamon
Studio: MovieChrome
SFX: Andrea Bonomi / Patrizio Todisco / Franco Aroni
Post: WAX
Editor: Alvaro Del Val
Assistant Editor: Steve Canavan
Head of Production: Evan Kerwood
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More