Helping to celebrate the 15th anniversary of the classic Will Farrell comedy “Talladega Nights: The Ballad of Ricky Bobby,” production company Spears and Arrows and Director Timothy Kendall teamed with agency GSD&M and auto brand Dodge (part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis) on the new โLife Lessonsโ ad. The spot features actor Gary Cole reprising his role as Reese Bobby and using the โroad as his classroomโ to impart pearls of wisdom to his young son Ricky Bobby and best friend Cal Naughton, Jr. as they speed from one questionable adventure to another in a Dodge Durango.
SPW Credits
Creative Credits:
Project: โLife Lessonsโ (:60, :30)
Airdate: August 2021
Client: Dodge/Stellantis
Head of Advertising Dodge: John Millar
Dodge Advertising Manager: Ashley Dunaj
Agency: GSD&M
Chief Creative Officer: Jay Russell
CD/Copy: Barrett Michael
CD/AD: Greg Wyatt
CD/AD: Joel Williams
ACD/Copy: Kevin Lane
Dir. of Production: Jack Epsteen
Account Director: Coley Platt
Account Supervisor: Retha Cioppa
Product Specialist: Chris Bailey
Sr Business Affairs Mngr: JJ Gaines
Project Manager: Kangsan Kim
Production: Spears & Arrows, Los Angeles
Director: Timothy Kendall
Founder | Managing Director: Jason Wolk
Head of Production: Craig Houchin
CFO: James Stern
Line Producer: Jose Barrios
DP: Sam Chase
1st AD: Kevin Moore
Art Director: Joseph Polacik
Editorial: Cut + Run, Santa Monica, CA
Editor: Frank Effron
Senior Executive Producer: Bebe Baldwin
Producer: Brady Fiero/Jamie Perritt
Sound Design/Mix: TBD Post, Austin, TX
Sound Designer: Dusty Albertz/Brad Engleking
Music – โShot in the Darkโ by AC/DC
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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