You can’t believe everything you hear, and in a new spot directed by Jeff Aron Lable of Superlounge, Sears sets out to prove that its selection of Serta mattresses is everything it’s cracked up to be. In the ad, a spokesman sings the store’s praises while hooked up to a “Lie Detector”. For added veracity, another man is hooked up to a machine, enabling him to offer confirmation that the spokesman is telling the truth. At the end of the table is another woman, on hand to back up the sincerity of the second man’s statement.
SPW Credits
Client: Serta/Sears
Spots Title(s): Lie Detector
First Air Date: February 22, 2016
Production Company/Location: Superlounge / LA
Director: Jeff Aron Lable
DP: Jeff Venditti
EP: Dave Farrell
Producer: Rick Cowan
Editorial Company/Location: The Underground
Editor: John Grosjean
Editorial EP: Chad Cooper
Telecine Company/Location: Cathel
Audio Post: Esther Nevarez
Shoot Location: Chicago
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