“Why Bother?” That’s the question Director Tim Damon recently got to answer while highlighting the features of the new Lexus ES models for automaker Lexus and agency Team One.
“Why Bother?” That’s the question Director Tim Damon recently got to answer while highlighting the features of the new Lexus ES models for automaker Lexus and agency Team One.
Client: Lexus
Agency: Team One
Ryan Davis, Art Director, Sascha Peuckert, Producer, Jason Stinsmuehlen, Group Creative Director, Javier Torok, Creative Director, Geoff Vreeken, Creative Director, Sam Walsh, Executive Producer, Jason Whitehead, Copywriter
Production Co: Square Planet Media
Tim Damon, Director, Kendra Wester, Producer
Editorial: Exile
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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