Arsenal FX, a leading visual effects post production studio specializing in high end commercial finishing, has produced dramatic, weather-driven visual effects for a new national, 30-sec Lexus spot entitled "The Point of All-Weather Drive." Arsenal FX worked directly with its client Team One. The new spot broke October 1st.
SPW Credits
Client: Lexus
Agency: Team One
Production Company: Serial Pictures
Agency Producer: Reilly Park
Art Director: Davide Vismara
Creative Director: Craig Crawford
Editor: Bryan Cook
Visual Effects: Arsenal FX
Executive Producer: Ashley Hydrick
Senior Flame Artist: Terry Silberman
Lead Flame Artist: Matt Motal
Flame Artist: Jeff Aquino
Creative Director: Jason Cook
Senior Producer: Sabrina Elizondo
CG Artists: David Hyatt, Josh Studebaker, Mike Johnson
Nuke Compositor: Josh Studebaker
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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