Finding the perfect vehicle that meets your every need was once only a fantasy, but now it’s becoming reality. Through a partnership with 23andMe, Inc., the leading personal genetics company, Lexus will soon offer the ultimate answer to vehicle customization. Genetic Select is a revolutionary new car buying experience that takes the only thing that matters into consideration when selecting a vehicle—the driver.
Airdate 4/1/18
Client: Lexus
Agency: Team One
Associate Director Business Affairs: Janet Anderson, Senior Producer: Leah Bohl, Executive Producer: Sam Walsh, Chief Creative Officer: Chris Graves, Group Creative Director: Craig Crawford, Group Creative Director: Jon Ruppel, ACD/Art Director: Austin Muncy, Copywriter: Jason Brady + Andrew Crawford, Senior Project Manager: Erica Hara, Account Management Supervisor: Jourdin Hendrix
Production Company: charlieuniformtango
Executive Producer: Jeff Elmore, Director: Paul Goldman, Producer: Max Simpson, DP: Peter Simonite
Editorial Company: charlieuniformtango
Executive Producer: Mary Alice Butler, Editor: Jack Waldrip, Assistant Editor: Andrea Norby, President/CEO: Lola Lott
Post-Production Company: charlieuniformtango
VFX Supervisor: David Hannah, Flame Lead: Allen Robbins, Flame: Artie Pena, Motion Graphics: Tony Wann, Post Producer: Andrea Norby, Telecine: Adolfo Martinelli, Colorist: Adolfo Martinelli
Music Co: Founder
Composer: Founder
Creative Director: Christian Pulfer, Executive Producer: Christian Pulfer
Voiceover: Minnie Driver
Recording Studio: charlieuniformtango
Sound Mixer: Jake Kluge, Assistant Audio: Chris Walker
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
