The new HBO series “The Leftovers” asks many big questions about the meaning of life, the existence of God and the future of the human race. Likewise for the show’s main title sequence in which show creators Damon Lindelof (“Lost”) and writer Tom Perrotta turned to the award-winning creative studio yU+co. and Creative Director Garson Yu to create a concept that matched the ambitions of the show.
“Frescos are like visual history lessons and for this title sequence I wanted to use the look of a classic fresco painting style, but create images that relate to the new dramatic event that is the basis for the show,” Yu says.
SPW Credits
Project: “The Leftovers” title sequence
Distributor: HBO
Production Company: Warner Bros Television
Creators: Damon Lindelof and Tom Perrotta Co-Producer: John Blair Sr. VP – Post Production: Mark Petulla Music Composer: Max Richter
Production/Design Company: yU+co, Hollywood
Creative Designer and Director: Garson Yu Executive Producer: Carol Wong Fresco Artist: Jon Foster Concept Designers: Rick Spitznass and Ed Baker Concept Artist: Jerry Bingham Type Designer/Animator: Etsuko Uji Lead 3D Artist: Ryan Kravetz Modeler: Christine Li Lead 2D Compositor: Stevan Del George 2D Compositor: Greg Jones Editor: Mike Parks Production Coordinator: Evan Jackson
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
