Irreverent comedy meets ironic but chic fashion pastiche in the latest commercial by Director Jake Nava for Glad via agency FCB. Transforming the traditionally mundane experience of taking the garbage out, "Le Party" is a fabulous and couture take on how to outfit household essentials.
Employing style and substance, the ad introduces a woman in a stunning pink dress who turns the heads of high fashion party goers. Allured by a cherry blossom aroma, glammed-up patrons spot the host totting the pink ForceFlex Plus bag around the house, collecting leftover food and decor. Finally, the dazzling host goes outside to toss the waste, as her neighbor looks on, grasping his unbecoming white plastic trash bag.
The campaign came out of FCB's dedicated Upstream Inclusion practice led by Marc Wilson, EVP, Executive Director of Strategic Inclusion at FCB Chicago.
SPW CreditsCreative Agency: FCB
Management Director: Kadi Jacobs
Account Director: Sara Grimes
Account Executive: Alondra Ibarra
Assistant Account Executive: Cajsa Weber
Senior VP, Group Creative Director: Justin Enderstein
Senior Art Director: Freddy Agostini
Senior Copywriter: Ernesto Martinez
Art Director: Christina Fields
Associate Copywriter: Andrea Lattanzio
Production Company: Believe Media
Director: Jake Nava
EP: Roger Hunt, Liz Silver
Head of Production: Vitaly Koshman
Line Producer: Ben Cooper
Jenne Dixon
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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