Bowing its docu-series “1968,” CNN called on long-time partner 2C Creative for a powerful promotional campaign. The goal: drive interest and tune-in for the program using an organic, in-camera effects-driven approach for which 2C has become known.
To help execute its creative vision, CNN paired 2C with respected DP Chris Webb for a collaborative, in-camera effects “dream team.”
Creatively, each clip is an iconic, yet simple visual capturing a moment in 1968. Whether the microphones or burning ballot card, these objects had to be as heroic and visually enormous as possible — the impetus for using a periscope lens enabling Webb to get extremely close to each object while still keeping a fairly wide frame of view.
To keep the lighting of the draft card and rolling of the canister as organic and real as possible, 2C used puppeteer rigs requiring significant testing and rig fabrication to hide the human manipulation.
