The Last Ship, a Broadway-bound musical from Sting, receives an elegant launch via a beautiful, hand-crafted commercial from design studio Bl:nd and entertainment marketing agency SpotCo. The ad tells a story, inspired by the show’s script, of fathers, sons and a red ship, through a series of impressionistic illustrations hand painted by Bl:nd’s creative team. The Last Ship makes its world premiere in Chicago this summer, followed by a Broadway run in the fall.
SPW CreditsAgency: SpotCo. Stacey Lieberman Prince, Darren Cox, creatives; Tom Coppola, producer.
Production: Bl:nd. Greg Gunn, Creative Director; Tobin Kirk, Executive Producer; Amy Knerl, Head of Production, Bridget Carroll, Post Producer; Tuna Bora, Art Director; Julia Wright, Designer; Dylan Spears, Jamal Otolorin and Daniel Zhang, 2D Animators.
Music: Sting
Tools: Photoshop, After Effects
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