Cramer-Krasselt’s idea is simple and elegant. An idea that literally fits in the palm of your hand. Using a blend of live action and CG we helped tell the stories of how Landmark Credit Union helps customers to accomplish their goals.
CreditsClient: Landmark Credit Union SVP, Marketing: Jina Amara, President & CEO: Jay Magulski, Chief Experience Officer: Brian Melter, Director, Marketing Operations: Jamie Kober Advertising Agency: Cramer-Krasselt SVP, Executive Creative Director: Todd Stone, SVP Group Creative Director / Art Director: Jim Root, Associate Creative Director / Writer: Sandy DerHovsepian, Executive Producer: Brian Cooper, Senior Producer: Craig Clark, Account Supervisor: Taylor Kaine Production Company: Sarofsky Executive Creative Director: Erin Sarofsky, Managing Director/Executive Producer: Steven Anderson, Creative Director: Stefan Draht, Head of Production/Producer: Joel Signer, Producer: Andrew Rosenstein, Line Producer: Patrick Fischer, Director of Photography: Brian Schilling, Finishing and VFX Supervisor: Cory Davis, Senior Editor: Tom Pastorelle, Junior Editor: Jesus Diaz, Assistant Editor: Henry Smaltig, Technical Director: Tanner Wickware, Animation Lead/Animator/Designer/Compositor: Jon Gallo, Animator/Designer/Compositors: Anthony Palermo, Travis Hawthorn Modeler/Designer: Danesh Taraporevala, Animator/Compositors: Craig Minchinton, Sean Skube Storyboards: Brian Vincent Rhodes, Designers: Jake Thomas, Andrea Braga Color Company: Nolo Digital Film Colorists: Mike Matusek, Elliot Rudmann
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More