The Bigger Picture and director Michael Bernard explore what drives people, both emotionally and literally, in the docu series "Land Rover: Well Storied" via agency Spark44. Traversing the country over a five-month period, Spark44 and The Bigger Picture unearthed authentic human stories, lovingly told, that relate perspectives on passion. Director Michael Bernard evokes skill for blending striking imagery rendered with a photographer’s eye and an approachable mastery of narrative. To help accomplish this sense of intimacy blended with an aesthetic of style and grace, Bernard employed a Canon 1DX MK2 for both the films and accompanying print campaign. At ease with a small team of agency and production, the interview subjects opened their doors and hearts to reveal how interests connect to something bigger – deeply connected family, a bold legacy, or quiet reverence. In "Hidden In Plain Sight" planning prestidigitation reveals the magic behind the performance curtain.
Client: Jaguar Land Rover
Vice President, Marketing: Kim McCullough; Manager, Digital, Social & CRM Joseph Barbagallo; CRM Communications Specialist, Rachel Brotsky; Digital Communications Specialist, Christopher Jeyes
Agency: Spark44
Managing Director, NA, Tony Hobley; Business Director, USA, Sabina Sebastian; Senior Account Director, Michelle Guzman; Account Supervisor, Alexandra Arroliga; Account Executive, Roxanne Alberts; Executive Creative Director, NA, Matt Page; Executive Creative Director, NA, Peter Buck; Creative Director, NA, Brendan Moran; Copywriter, NA Bec Couche; Art Director, Peter Cooper; Film Producer, Erik Press; Stills Producer, Deb Grisham; CRM Strategist, Heba Elghobashy
Production Company: The Bigger Picture
Director/DP, Michael Bernard; EP, Tracy Mays; Producer, Darrin Ball
Editorial/Post Company: Moondog
Editor, Brendan DeLoach; Colorist, Marcello Amati
Music: The Night Club: "Life’s Wonder" by Steven Gutheinz | Branching Out: "Windy City" by David Westlake | Hidden In Plain Sight: Music- "Clair De Lune" by Claude Debussy, Matthew Naylor, Oliver Spencer | Reel Life: "Pretty Lie" by Kinski Gallo | Maker of Champions: "Gunplay" by Luke Richards
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More