Go ahead. Eat the butter. Eat the cheese. Eat the cookies. Eat it all. And eat it like you own it. Because buying our products directly benefits over 1000 Land O'Lakes farmer-owners who do.
Land O’Lakes, Inc., one of America’s foremost agribusiness and food companies, reveals an appetite for work that is bold and different with the first brand campaign created by Battery (Havas Media Group) since being appointed agency of record for Land O’Lakes Dairy Foods retail brands in August.
Set to air through programmatic paid video, social media, shopper and the Land O’Lakes website, “Eat It Like You Own It” not only celebrates Land O’Lakes’ progressive 100-year-old farmer-owned, co-op business model – it invites consumers to eat Land O Lakes® products proudly as if you were a farmer-owner yourself.
Directed by Brig of Tool of North America, and shot by Oscar®-nominated Director of Photography Rachel Morrison, the good feeling is baked right into the four sunny spots: “Anthem,” “The Perfect Sandwich,” “Cookie Swap,” and “Buttered Toast.” Driven by an abundance mindset, the tagline “Eat It Like You Own It” is the ultimate permission slip to eat the food you love. Because you can feel good about where and who it comes from.
SPW Credits
CLIENT – Land O’Lakes Beth Ford – President and CEO, Heather Malenshek – SVP Chief Marketing Officer, Catherine Einig Fox – VP of Brand and Product Marketing, Dairy Foods, Rebecca Dye – Senior Director Brand Marketing, Chris Kueppers –Brand Manager, Dairy Foods, Kimberly Anderson –Culinary Center Manager
AGENCY – Battery CEO / Founding Partner – Anson Sowby, CCO / Founding Partner – Philip Khosid, Creative Director – Drea Schneider, Creative Director – Emily Rosen, Head of Production – Stanton Hill, Executive Producer – Katherina Villa, Post Executive Producer – Manuel Reta, Group Brand Director – Caitlin McNulty Cabral, Brand Coordinator – Elijah Patterson
MEDIA AGENCY – Havas Media Group Director, Client Leadership – Kristen Ambrookian, Senior Connections Planner – Sam Sugarman, Director, Programmatic Strategy – Klaudia Smykowska, SVP, Commerce – Corey Cutshall
PRODUCTION Production Company – Tool Director – Brig, DP – Rachel Morrison, Managing Director – Nancy Hacohen, Executive Producer – Rob Sexton, Head of Production – Adam Litt, Producer – Wade Brandenberger, Prod. Supervisors – Denny Rubianes and Moira Michiels, Editor – Jason Lewis Color – Apache Colorist – Arianna Shining Star, Post Production – Stitch Post Executive Producer – Mila Davis, VFX – Bacon Flame Artist – Mitch Gardiner; Motion Graphics – Heyday Music – Keith Power Sound + Mix Company – Beacon Street Studios Sound Designer + Mixer – Rommel Molina
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
