The dazzling 60-second spot follows a young woman through the streets of sunny Syracuse, Sicily, as the ancient seaside town around her transforms into images of smiling faces, uplifting sayings, and disco balls, and sings with the effervescent joy of a just-popped bottle of prosecco. Next to its aesthetic triumphs, the spot also uses an impressive array of visual effectsโincluding the believable filling of two champagne flutes out of thin air.
The spot is inspired by Cinettรก, the famed 20th-century film studio in Rome known for being Felliniโs stomping ground, and as the location where major pictures like Cleopatra, Roman Holiday, and La Dolce Vita were filmed. Driven by the iconic Italian song โNessuno,โ the ad is a love story for La Marca prosecco and for every Italianโs favorite time of dayโaperitivo.
Discover a taste for optimism with La Marca Prosecco. La Marca celebrates the rebellious optimists who dare to share their sparkle in a world that sometimes feels flat.
