A new series of ads for Kraft center on highly engaging portraits of New Orleans families who share a great fondness for food–and each other. The spots are the latest in an ongoing branding campaign featuring real people who use Kraft products to “make something amazing.” One spot features the Villeres, a couple with four young daughters who have built a rambling garden next to their home where they raise chickens and grow fresh fruits and vegetables. Two other spots introduce the Trotters, an exuberant family of do-it-yourselfers who whip up a sumptuous back porch barbecue for their friends.
SPW Credits
Titles: Mini-Burgers, Grilled Cheese, Omelette; Client: Kraft; Agency: McGarryBowen, Chicago. Production: Madheart, Los Angeles. Jan Gleie, director; Lisa Phillips, executive producer.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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