If the new ad campaign for Knott’s Berry Farm is any indication, visitors to the park’s annual Knott’s Scary Farm event are going to get the bejesus scared out of them. Chicago hybrid production studio Vitamin Pictures produced the multi-platform package for agency Cramer-Krasselt. It consists of a series of gritty, high tension television ads and webisodes populated by sinister clowns, macabre dentists and ravenous zombies.
The creep factor is high. Clown follows a young woman through a bleak warehouse scattered with children’s toys. Turning a corner, she’s confronted by a demented clown with a tortured grin. Just as he’s about to pounce, the scene cuts to a title card reading “Whatever you’re imagining, it’s here.”
SPW CreditsWill Meyers, producer; Pat Hanna, creative director; David Vaca, art director; Tom Katers, writer.
Danny DelPurgatorio, director; Larissa Berringer, executive producer; Melody Hinkley, line producer; Chris Vinopal, director of photography; David “Big” Krause, production designer; Cirque FX, prosthetic makeup; Rob Foster, art director; Danny DelPurgatorio, compositor; Michael Siegel, concept artist/3D generalist; Francis Vallejo, storyboard artist; Andrew Maggio, editor; Fred Keller, colorist; Lauryn Grimando, associate producer.
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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