Kizik, an e-commerce footwear company known for their hands-free technology recently debuted its first brand campaign. The campaign was created by Little Big Engine, which won the assignment after a review. The campaign will also incorporate direct-response (DR) advertising, which is part of the company’s success to date.
The campaign was created to disrupt the startup shoe brand category on social platforms to help people understand that hands-free technology is the future of footwear.
The work illustrates this point by showing the learning curve one man experiences when unboxing his Kiziks and trying to put them on…with his hands. The spots use humor and a Melissa McCarthy-like investigator to figure out how random hands, coming out of thin air, try to stop the new Kizik owner from putting his shoes on…with his hands!
Kizik Hands-Free Shoes | The Easiest Shoes You'll Ever Put on!
SPW Credits
Client: Kizik | Campaign Title: Hands Off | Execution Title: Seriously, Hands free. (Brand) // Investigating Hands Free (DR) CEO: Monte Deere, CMO: Alex McArthur, Head of Brand: Blake Brown, Director of Marketing: Brett Swensen, Head of Content: Levi Lindsay, Videographer: Matt Newey
Agency: Little Big Engine Art Director(s): Brandt Lewis, Copywriter(s): Patrick Maravilla, Integrated Head of Video: Duff Rich
Production Company: Little Big Engine Director: Little Big Engine, Director of Photography: Munn Powell,
Post Production: Cosmic Pictures Editorial: Dan Aronin
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
