In this 30-second spot for McDonald's Indonesia's exclusive, limited period, Taste Of Japan menu, an Indonesian couple ordering from the menu using the McDelivery app is coached on the perfect pronunciation of the food names by iconic Japanese characters. The spot was directed remotely with a crew based in Bangkok.
SPW CreditsBrand - McDonald’s Indonesia
Product - Taste of Japan menu
Title: “Say it like Perfectly”
Client: McDonald’s Indonesia
Director of Marcomm, CBI & Digital: Michael Hartono
Associate Director of Marketing: Caroline Kurniadjaja
Manager of Marketing: Rio Hastowo
Advertising Agency: Leo Burnett Indonesia
CEO: Sony Nichani
ECD: Ravi Shanker
ACD: Dafi Alfadila
Sr. AD: Agung Wimadhiputra
Copywriter: Amytha Dewi
Client Service Director: Anne Aryanti
Account Manager: Bayu Fachran
CSO: Shailesh Iyer
Planning Manager: Sakshi Sharma
Agency Producer: Budiarto Lambot
PM: Widya Kusumawati, Maria Sinaga
Production House: Triton Thailand & Prodigious Bangkok
Executive Producer: Thacksakorn Pradubpongsa (Pump)
Director: Kiran Koshy
DOP: Rapatchanun Cochaputsup (Sam)
Producer: Chalongrat Inchan (Ize)
Post Production: Prodigious Bangkok
GM: Lolita Ham
Editor: Dave Singh
Online: Itsara Unnawasakul (Vey)
Music/Sound/Mix: TwoAm Music Global, KL
Sumo VO: Andy Coulston
NIgel & Co.
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
[video width="3840" height="1608"... Read More