A Common Thread produced a 30-second television spot for Sorento. Titled What About Bob?, it follows two couples heading on a weekend trip with an incredible amount of stuff packed into their vehicle, including a friendly St. Bernard named Bob.
SPW Credits
Client: Kia Motors of America
Agency: David&Goliath.
David Angelo, Chairman/Chief Creative Officer; Paul Albanese, Head of Production/Managing Director; Carrie Lighthall, Sr. Broadcast Producer; Marisa Bursteen, Jr. Broadcast Producer; Richard Pass, Creative Director.
Production: A Common Thread.
Jordan Valenti , Director/Director of Photography; J.P. McMahon and Tristan Drew, Executive Producers.
Editorial: Spinach Editorial
Adam Bright Managing Director/Editor. Jonathan Carpio Post Producer.
Finishing: Method Studios
Music: Robot Repair
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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