Ad Agency INNOCEAN in conjunction with PRODIGY director Tim Bullock, brings to life the fantasy of any driver who has ever lost themselves to the music in their car in a new spot to launch the KIA Sportage. Hip hop royalty Grandmaster Melle Mel and Furious Five member Scorpio star in the spot, which also features their iconic 80s rap anthem ‘The Message’.
SPW Credits
Client: KIA; Product: Sportage; Title: Grand Master Melle Mel; Duration: 1x 60 sec, 2 x 30 sec, 2 x 15 sec;Agency: Innocean; National Marketing Manager: Steve Watt; Marketing Executive: Gerrit; Walters; Editor: Adam Wills; General Manager: Amanda Wheeler; Senior Copywriter: Robin Feiner; Senior Art Director: Guy Collins; Agency Producer: John Lamble; Group Account Director: Simon Hornery; Account Director: Janine Allan; Production Company: PRODIGY; Director: Tim Bullock; Executive Producer: Jonathan Samway; TVC’s Producer: Julianne Shelton; Art Director: Aaron Crothers; Post Production: Frame, Set and Match; Editor: Adam Wills; Music: Nylon
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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