Ad Agency INNOCEAN in conjunction with PRODIGY director Tim Bullock, brings to life the fantasy of any driver who has ever lost themselves to the music in their car in a new spot to launch the KIA Sportage. Hip hop royalty Grandmaster Melle Mel and Furious Five member Scorpio star in the spot, which also features their iconic 80s rap anthem ‘The Message’.
SPW CreditsClient: KIA; Product: Sportage; Title: Grand Master Melle Mel; Duration: 1x 60 sec, 2 x 30 sec, 2 x 15 sec;Agency: Innocean; National Marketing Manager: Steve Watt; Marketing Executive: Gerrit; Walters; Editor: Adam Wills; General Manager: Amanda Wheeler; Senior Copywriter: Robin Feiner; Senior Art Director: Guy Collins; Agency Producer: John Lamble; Group Account Director: Simon Hornery; Account Director: Janine Allan; Production Company: PRODIGY; Director: Tim Bullock; Executive Producer: Jonathan Samway; TVC's Producer: Julianne Shelton; Art Director: Aaron Crothers; Post Production: Frame, Set and Match; Editor: Adam Wills; Music: Nylon
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