Kellogg Special K’s “Closet Candy” opens with a woman enjoying a breakfast of Special K cereal in a tiny studio apartment. When opening the doors to her small armoire she discovers that she can actually step further through into a “closet that feels like a candy store” filled with hangers of colorful clothing, a revolving shoe rack and a full-length mirror. As we watch the woman try on various perfectly fitting outfits while admiring herself in the mirror, a voice-over comes on testifying, “Women who eat a healthy breakfast actually weigh less.”
Title: Closet Candy; Client: Kellogg Special K; Production Company: Moxie Pictures. Director, Pam Thomas. Agency: Leo Burnett. Creative Director, Mylene Pollock. Associate Creative Director/Art Director, Pippa White. Copywriter, Becca Hasskamp. Senior Producer, Rod Wilson. Editorial: The Colonie. Editor, Bob Ackerman. Assistant Editor, Brian Salazar. VFX/Finish, Tom Dernulc. Color: Nolo Digital. Mike Matusek. Audio: Chicago Recording Company. Donovan Weyland.
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More