Kellogg Special K’s “Closet Candy” opens with a woman enjoying a breakfast of Special K cereal in a tiny studio apartment. When opening the doors to her small armoire she discovers that she can actually step further through into a “closet that feels like a candy store” filled with hangers of colorful clothing, a revolving shoe rack and a full-length mirror. As we watch the woman try on various perfectly fitting outfits while admiring herself in the mirror, a voice-over comes on testifying, “Women who eat a healthy breakfast actually weigh less.”
SPW Credits
Title: Closet Candy; Client: Kellogg Special K; Production Company: Moxie Pictures. Director, Pam Thomas. Agency: Leo Burnett. Creative Director, Mylene Pollock. Associate Creative Director/Art Director, Pippa White. Copywriter, Becca Hasskamp. Senior Producer, Rod Wilson. Editorial: The Colonie. Editor, Bob Ackerman. Assistant Editor, Brian Salazar. VFX/Finish, Tom Dernulc. Color: Nolo Digital. Mike Matusek. Audio: Chicago Recording Company. Donovan Weyland.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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