When Stern Advertising wanted to create a memorable Mother’s Day spot for Kay Jewelers®, the number one jewelry store in America – they once again partnered up with The Colonie editor, Bob Ackerman. Director, Harry Patramanis, captured the playfulness and tone of the spot. Ackerman then weaved the footage into an endearing storyline that conveys the emotional connections and family moments that make Mother’s Day special.
The :30 commercial, entitled ‘Chase,’ opens with a 7-year old boy playfully running through a house with his mom in hot pursuit. He races down hallways, hops over a toy and evades her in a hiding spot. The child sees that the coast is clear and takes off again. He evades his mother as he makes his way to the kitchen, where he runs straight into his dad, who scoops him up in his arms.
SPW Credits
Client: Sterling Jewelers, Inc. Product: Kay Jewelers® Spot: ‘The Chase,’ (:30 + :15) Air Date: April 28th – May 10th 2015
Advertising Agency: Stern Advertising Executive CD/EVP – Steve Romanenghi; Account Manager/EVP: Doug Cohen; Creative Director/Senior VP: Tom Papadimoulis; CD: Bob Felty; CD: Bob Merlotti; Producer: Chastity Soltysiak
Production Company: Company Films / Los Angeles Director – Harry Patramanis Executive Producers: Robin Benson, Richard Goldstein; Head of Production: Robert Nackman; Producer: John Nguyen; DP: David Lanzenberg
Editorial Company: The Colonie / Chicago Editor/Partner – Bob Ackerman (Avid); Assistant Editor – Graham Chapman; Executive Producer/Partner: Mary Caddy
Visual FX Company: The Colonie /Chicago Flame Artist: Tom Dernulc (Audio Desk Flame Premium)
Transfer Company: Apache / Los Angeles Colorist: Steve Rodriguez
Audio Post Company: Commercial Sound + Image / Cleveland Mixer: Ed Wolff
Music Company: Hum Music / Los Angeles Composer: Jason Miller
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
