One at Optimus Directors Mark Pallman and Amanda Speva recently teamed with GMR to helm “Get Fired Up” for Johnsonville. The 30-second spot, edited and finished by Optimus, is airing now on ESPN and the SEC Network. It will continue to air throughout the college football season. “Get Fired Up” is part of a larger campaign focused on building the Johnsonville brand across the Southeastern U.S. Written by GMR Creative Director Kurt Sievert, the spot is designed to introduce Southeastern Conference (SEC) football fans to the 70 year-old family-owned Johnsonville company and the members responsible for making a variety of sausages ideal for tailgating. It sets up the notion that Johnsonville plans on earning SEC fans’ trust one bite at a time.
Client: Johnsonville
โAgency: GMR
Executive Producer: Andy Hayman
Creative Director: Kurt Sievert
Associate Producer: Will Reiland
Production: One at Optimus
Directors: Mark Pallman & Amanda Speva
EP/Managing Director: Lisa Masseur
Line Producer: Nick Langholff
Post-Production: Optimus
Editor: Nate Cali
Assistant Editor: Marco Rosas
Audio Engineer: Marina Bacci
Asst. Audio Engineer: Zach Scheitlin
VFX Director: Glen Noren
Nice Shoes NY Colorist: Phil Choe
Nice Shoes NY Producer: Ed Rilli
EP/Managing Director: Brian Hrastar
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More