Smartsheet has evolved to meet tomorrow’s launch challenges, offering a dynamic suite of capabilities for businesses embracing the future of work. In celebration of this mission, the company collaborated with longtime partner, creative agency John McNeil Studio (JMS), for a campaign designed to educate consumers about their new tiers of offerings, in advance of the launch of their latest innovation, Smartsheet Advance.
Agency + Production Company: John McNeil Studio
Founder/CEO: John McNeil
President: Nils Peyron
Co-ECD: Gerald Lewis
Group Creative Director: Doug Green
Director of Project Management and Creative Services: Darcy Novo
Associate Creative Directors: Drake Paul and Jeff Roy
Project Manager: Emi Reed
Director: Gerald Lewis
Director of Photography: John McNeil
Producers: Paul Grimshaw
Editors: Stephen Berger, Seth Andrews
VFX Artists: Monica Rodriguez, Anthony Hernandez, Adam Hazard, Kons Edelstein, Michael McClain, Iban Goiatxe
Color: Brandon Kuchta
Music & Sound: Asche & Spencer
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More