Los Angeles/Buenos Aires-based Nunchaku director Sebastian Schor takes the panic out of family mornings in the new :30 “Done” for Jimmy Dean out of Walton Isaacson, L.A./Chicago/NYC/Tokyo. Produced for the Hispanic market, the spot features a family of four functioning like a well-oiled machine with the help of Jimmy Dean.
“Done” signals the first time Jimmy Dean has developed branded content for the Hispanic market. Given this, Walton Isaacson tapped Schor for his spot-on casting chops, needing to reflect an authentic Latin American family. The director then carefully recreated a credible, typical morning before kids head to school and parents head to work. The spot was produced for the sometimes-hectic back-to-school season.
“Done” opens on a rushed mother checking with her daughter and son, “Ready?” she asks. They reply “ready” or “done” as they efficiently gather books, science projects and tie their shoes. Last thing: breakfast. The husband enters the kitchen and sees the mother with the big yellow Jimmy Dean sun, “Done,” they say holding a Jimmy Dean boxed breakfast. The family happily eats together at the table as the tag, “Let’s have a shining day,” closes out the spot.
SPW CreditsClient: Jimmy Dean
Spot Title: "Done," :30
VP, Jimmy Dean: Amy Grabow
Senior Brand Manager - Activation, Jimmy Dean: Tamara Elliott
Agency: Walton Isaacson, L.A./Chicago/NYC/Tokyo
Group Creative Director: Miguel García Castillo
Group Creative Director: Martín Cerri
Associate Creative Director: César Sánchez
Group Account Director: Matt Kraus
Senior Account Executive: Amanda Lewensky
Senior Hispanic Strategist: Rochelle Newman-Carrasco
Executive Producer: Dana Offenbach
Agency Producer: Shauna Williams
Production: Nunchaku
Director: Sebastian Schor
Executive Producer: Leda Nasio
Producer: Angela Díaz
DP: John McCabe
1st AD: Todd Lent
Production Designer: Nick Goodman
Editorial and Post: MAkinE Studios
Producer: Lissette Lambert
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More