The spot tells the story of a lonely boy and is told from his point of view. Ignored by his busy family members on a chilly night, the boy walks out into the wind and cold where he closes his eyes and makes a wish. Magically, the power goes out in his street. He then returns to the heart of the house where his family is now gathered around Natural Gas amenities, enjoying family life together.
SPW Credits“The Boy”
Client: Jemena Natural Gas
Agency: Pulse, Sydney
Creative Director: Sandy Rudd, Agency Producer: Katrina Maw
Production company: The Colony, Sydney
Director: David Gaddie, Director of Photography: Daniel Ardilley, Executive Producer: Sue Walker, Editor: Danny Tait
Sound/Music: Nylon Studios
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More