On a cold winter morning in Tennessee, Picture North and FCB Chicago teamed up with the local distillery workers at Jack Daniel’s to fight fire with fire. Every bottle of Jack Fire helps the distillery support the National Volunteer Fire Council, which provides valuable programs and resources for America’s volunteer firefighters. While the Jack Daniel’s brand is recognized across the world, few people know that a small group of workers also volunteer in their special firefighting brigade, designed to protect both the distillery and the local community. Picture North’s director, Nate Camponi, was tasked with bringing the duality of this job to life: “The story intrigued me straight away,” said Camponi. “These guys create one of the world’s most famous whiskies, but also volunteer to put themselves in harm’s way to protect it. It was a great documentary narrative with a great message for a great cause.”
Client: Jack Daniel's
Agency: FCB Chicago
Agency Executive Producer: Chris Wickman
Creative Director: Quanah Humphreys
Associate Creative Director: Lauren Lenart
Project Manger: Wilbert Cheng
SVP, Management Director: Liz Drouin
Associate Director: Brittany Saito
Account Executive: Annie Bryan
Production Company: Picture North
Director: Nate Camponi
Executive Producers: Neha Datt Schultz, Martin Rodahl
Producer: Michael Nowicki
Line Producer: Damian Huck
DP: Trevor Forrest
Post Production: Lord + Thomas
Color: Oisin O'Driscoll, The Mill
Contact NameMartin Rodahl
Contact Phone3127210054
Contact via emailThe Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More