On a cold winter morning in Tennessee, Picture North and FCB Chicago teamed up with the local distillery workers at Jack Daniel’s to fight fire with fire. Every bottle of Jack Fire helps the distillery support the National Volunteer Fire Council, which provides valuable programs and resources for America’s volunteer firefighters. While the Jack Daniel’s brand is recognized across the world, few people know that a small group of workers also volunteer in their special firefighting brigade, designed to protect both the distillery and the local community. Picture North’s director, Nate Camponi, was tasked with bringing the duality of this job to life: “The story intrigued me straight away,” said Camponi. “These guys create one of the world’s most famous whiskies, but also volunteer to put themselves in harm’s way to protect it. It was a great documentary narrative with a great message for a great cause.”
SPW CreditsClient: Jack Daniel's
Agency: FCB Chicago
Agency Executive Producer: Chris Wickman
Creative Director: Quanah Humphreys
Associate Creative Director: Lauren Lenart
Project Manger: Wilbert Cheng
SVP, Management Director: Liz Drouin
Associate Director: Brittany Saito
Account Executive: Annie Bryan
Production Company: Picture North
Director: Nate Camponi
Executive Producers: Neha Datt Schultz, Martin Rodahl
Producer: Michael Nowicki
Line Producer: Damian Huck
DP: Trevor Forrest
Post Production: Lord + Thomas
Color: Oisin O'Driscoll, The Mill
Contact NameMartin Rodahl
Contact Phone3127210054
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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