For years, Jack has been the boss at Jack in the Box. Now, he’s ditching his suit and tie and mounting his vintage motorcycle to find better. He’s determined and inspired to create something legendary. It’s with this New Buttery Jack™ Burger that Lucky 21 director Tom Ryan came in to this picture. Tom Ryan’s expertise is making food a visual hero. In the case of this spot, the challenge was to film the signature new burger so that it would integrate deliciously into the spot’s narrative, directed by Owen Trevor, where Jack discovers a cowboy in the middle of nowhere cooking away.
SPW Credits
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
President: Brian Dunbar
Chief Creative Officer: Colin Jeffery
Executive Director, Strategic Planning: Seema Miller
Group Creative Director: Ben Purcell
Group Creative Director: Steve Yee
Art Director: Allen Yu
Copywriter: Mark Monteiro / Patrick Que
Art Director: Robert Casillas (Digital)
Copywriter: Courtney Pulver (Digital)
Executive Director of Production: Paul Albanese
Executive Producer: Karen Jean
Director of Print Production: Meredith Walsh
Sr. Art Buyer: Andrea Rosenfeld
Group Account Director: Michele Tebbe
Planner: Donesh Olyaie
Account Coordinator: Kristina Papilion
Senior Project Manager: Lila Anton
Director of Digital: Josh Crick
Director of Digital Delivery and Technology: Robert Boucher
Production Company: Rabbit Content (Live Action)
Director: Owen Trevor
Director of Photography: Ben Seresin
Executive Producer: Douglas Howell
Executive Producer: Joby Barnhart
Line Producer: Mark Hall
Head of Production: Jeff Sommar
Production Company: Lucky 21 (Food / Tabletop):
Director: Tom Ryan
Executive Producer: John Gilliland
Line Producer: (Tabletop): Chelsea Sevedijian
Editorial: Spinach LA (in collaboration with Rock Paper Scissors)
Editor: David Brodie (courtesy of Rock Paper Scissors)
Assistant Editor: Ben Reesing (courtesy of Rock Paper Scissors)
Post Producer: Jonathan Carpio
Post Producer: Dina Ciccotello (courtesy of Rock Paper Scissors)
Color: Company 3
Colorist: Stefan Sonnenfeld
Producer: Rhubie Jovanov
Visual Effects: Fell VFX
Executive Producer: Rachel Koch
VFX Supervisor: Russell Fell
Original Music Composition: Human
Mix Facility: Margarita Mix Santa Monica
Mixer: Nathan Dubin
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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