Did he wrangle a marlin onto his boat with his bare hands? Is he sculpted like a super hero? Did Sasquatch really say that he saw him once, trumping through the brush? These are all questions asked by a range of people in a series of new comedy TV spot for Ford’s F-series trucks from Team Detroit directed by Synthetic Pictures’ Justin Corsbie, and the person they’re asking about is J. J. Watt, the popular, high-voltage defensive end for the NFL’s Houston Texans.
The spots, which come in a range of broadcast and web-only versions, shows various groups of Watt fans engaged in spirited banter about his famous exploits, including two young boys, followed by a couple of construction workers, a man and his barber chatting during a haircut, a couple out on a date, two ranch hands and a group of young women doing yoga in a city park.
SPW Credits
Client: Ford
Agency: Team Detroit
Executive Creative Director: Todd Chumley, Creative Director: Jerod Bunjer, Assoc. Creative Director: Steven Presmyk, Sr. Art Director: Julie Veinberg, Digital Art Director: Lauren Sanders, Jr. Copywriter: Devin Jones, Jr. Art Director: Evan Weiland, Executive Producer: Ryan Cook
Production Company: Synthetic Pictures
Director: Justin Corsbie, Executive Producer: Allison Smith, Director of Photography: Dean Mitchell, 2nd Unit DP: JP Lipa, Line Producer: Melissa Murphy, Production Designer: Michael Grasley
Editorial and Conform Studio: Cosmo Street
Editor: Kevin Anderson, Asst. Editor: Zack Winick, Producer: Arielle Davis, Flame Artist: Shinya Sato
Color Grading: Apache Digital
Colorist: Steve Rodriguez, Producer: Caitlin Forrest, Executive Producer: LaRue Anderson
Audio Mix: Lime
Mixer: Sam Casas, Asst. Mixer: Stephen Fredericks, Executive Producer: Susie Boyajan
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
